AI customer service for online stores – answers around the clock

The problem

You never hear from the ones who did not find the answer.

A customer standing on the product page with a question has two options: find the answer, or leave. Most leave. The information is usually on the site somewhere: in the shipping terms, the size guide, an FAQ three clicks away. But nobody goes looking for it mid-purchase.

Answers pulled from the pages you already have
Replies in the language the customer writes in
Available at 23:00 on a Sunday, when support is not

Customer

does this jacket work in real cold?

MotherX

Yes. These three are rated for a Norwegian winter:

Want the size guide for outerwear?

Customer

and if it does not fit?

MotherX

You have 14 days to change your mind under Norwegian distance-selling law. We cover return shipping on exchanges.

Recurring questions

The eight that decide the purchase.

Nearly every question an online store receives before a purchase falls into one of these. Each one has an answer already written down somewhere in your store.

📦

Shipping and delivery time

What does it cost, when does it arrive, and is it here before the weekend?

↩️

Returns and right of withdrawal

Fourteen days is the legal minimum. Your own terms are what the customer actually wants to know.

📏

Size and fit

The single biggest cause of returns, and the easiest to answer before the order.

📊

Stock

Is it in stock, and when is it back if it is not?

💳

Payment

Which methods you accept, and whether they can pay later.

🛡️

Warranty and complaints

What is covered, for how long, and what the customer has to do.

🔍

Order tracking

Where the parcel is. The question that fills the inbox after the sale.

🌍

Delivery abroad

Whether you ship there at all, and what customs and VAT mean for the price.

How it works

From product feed to first answer the same day.

01

Connect the catalogue

Point at your sitemap, upload a product file, or both. The AI reads product pages, descriptions and specifications on its own.

02

Add your own terms

Shipping prices, return rules, size guides, warranty terms. This is what turns a general answer into your answer.

03

Put it in the store

A small script on the page. Works in Shopify, Webflow and custom builds. WordPress and WooCommerce have a ready-made plugin.

04

Read what they ask

Every question is logged. Which products create doubt, and which questions get no good answer, shows up in the dashboard.

Start 30 days free →

Insight

Find out which product pages create doubt.

A product that generates many questions is usually a product page missing information. The dashboard ranks them, so you know which description to rewrite first, and which questions come back often enough to belong on the page itself.

Questions ranked by volume, per product
Searches that got no good answer
Leads captured in the conversation, exported to your CRM

Most asked · last 30 days

shipping time to Northern Norway96

size guide, outerwear71

wool care instructions no answer54

exchange after Christmas38

FAQ

Questions from store owners.

Does it work with Shopify and WooCommerce?

Yes. Installation is a small script in the page template, which every store platform allows. For WordPress and WooCommerce there is a ready-made plugin, AnswerX, so you avoid touching the theme at all.

What if the AI gives a wrong answer about a product?

It only answers from the sources you have connected. If the answer is not there, it says so and offers to pass the customer to a human rather than guessing. Every conversation is logged, so you can see what was said and correct the source.

Does it keep up when prices and stock change?

Sources are re-synced on a schedule, so changes to product pages are picked up on their own. For details that change by the minute, like live stock, the answer should point to the product page rather than state a number.

Can it answer questions about the right of withdrawal?

Yes, if you connect your own terms. It then answers with what applies in your store, not a general summary of the law. Norwegian distance selling gives a 14-day right of withdrawal as a minimum, but most stores offer more, and that is what the customer is asking about.

What does it cost for a small store?

Plans are credit-based. Credits are the overall capacity, so both conversations and processing sources draw on them. The starter plan is published at up to 1,000 messages a month. Setup is included, no card is needed to try, and the first 30 days are free.

You lose the sale while the customer is still looking.